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Monday 20 May 2013

Top 5 Web Design Mistakes That Small Businesses Often Make


As a web owner I know how much a website is important for promoting the growth of a company. Visitors visit a site for a specific reason and as a web owner it is your responsibility to assure that you answer all their queries and make use of website properly for selling and marketing your products or services.

If by any chance the design of your website goes wrong, you will automatically lose thousands of dollars at the primary stage and finally the web owner will lose more money that you could have earn from a properly designed and properly functioning website. I have brought for you top 5 mistakes that the web designers often make while designing a professional website for any business. Hopefully, after going through these points you will not make these mistakes in the future.

No Clear Idea: When you are designing a site, you should make one thing very clear from the initial stage-what is the actual purpose of your website? What the visitors will do after visiting your site? Do you want them to purchase products from your site or you want them to be informed about the product? This is the first and foremost mistake that the web owners undergo while developing a site.

Too Flashy Design: As a professional web owner I know that to become successful all you need is to focus on marketing and branding your website and not on the flashy design. Your aim should not be to bring users to your site but also to get them at the right place after they reach your homepage.

Besides that, flashy websites don’t look that much appealing on the cell phones and tablets and needless to say that majority of Internet users visit websites through phones and tablets.

Misconception about Target Audience: It is always a good idea to research about your target audience
before you start with developing the site. Design your website accordingly. In case your target audience is older, the font size should be larger. But if your product is aimed for younger demographic, it is better to cater your site to make it smartphone compatible.


Following DIY route: Always remember that your website is the mirror of your company and that is why you should never ever take any chance. In case you don’t have any design experience, it is better not to do it yourself. Don’t allow your customer to find out any mistake or assumptions about your business only because of a badly designed website.Web design India companies should mainly focus on this part.

Poor Content: Content also plays a significant role in determining the growth of your website, so be careful when publishing something on your web page. Customers expect your website to be rich in latest and relevant information and that is why you should publish something that goes well with the website along with making the customers feel satisfied. Basically, your content should focus on the requirement of your target audiences. 

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